TS+

Bausch + Lomb Throws the Spotlight on Eye Care Professionals

Topspin themed and designed all collateral for Bausch + Lomb’s appearance as Diamond Sponsor for Vision Source Exchange 2018 in Anaheim, CA.

The trade show was held at the famous City National Grove of Anaheim. In the spirit of the venue location Topspin invented “Spotlight” which captures Bausch + Lomb’s relationship with Vision Source and with the Eye Care Professionals who were in attendance. The theme also serves as a nod to the movie capital of the world, Hollywood. Pre-show materials carried the main message “The Spotlight’s on YOU”, while main booth graphics featured brand posters which were designed to look like movie posters. Topspin populated the opening cocktail reception with Cocktail napkins, coasters and glowing spotlights which added up to a movie premiere look and feel.

The main presentation featured a 14-minute video presentation hosted by an on stage presenter and was broken into three “scenes”. “Spotlight on Growth”, “Spotlight on New Products” and “Spotlight on Show Special”.