The “Sun Responsibly” campaign is an initiative developed by the L’Oreal Dermatological Beauty Team and Topspin to help educate consumers about the importance of wearing sunscreen every day, whether indoors or outside. Through striking visuals, engaging facts, and compelling calls to action, the campaign has captured attention nationwide and continues to raise awareness around everyday sun protection.
Proof that meaningful, health-forward messaging works, and we’re just getting started.
Initial ad designs were created to promote the importance of wearing sunscreen on a daily basis.
Additional campaign assets were developed which created MORE TOUCH POINTS.
The concept resonated with retailers as they started implementing the SUN RESPONSIBLY CAMPAIGN into their stores, nationwide.