Case Studies

Topspin Helps L’Oreal Spread “Sun Responsibly” Messaging Nationwide

The “Sun Responsibly” campaign is an initiative developed by the L’Oreal Dermatological Beauty Team and Topspin to help educate consumers about the importance of wearing sunscreen every day, whether indoors or outside. Through striking visuals, engaging facts, and compelling calls to action, the campaign has captured attention nationwide and continues to raise awareness around everyday sun protection.

Proof that meaningful, health-forward messaging works, and we’re just getting started.

Initial ad designs were created
to promote the importance of wearing sunscreen on a daily basis.

Additional campaign assets
were developed which created

MORE TOUCH POINTS.

The concept resonated with retailers as they started implementing the

SUN RESPONSIBLY CAMPAIGN

into their stores, nationwide.