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A Program More Meaningful Than the Revenue it Creates

By: Andy Judson, Co-Founder/Managing Partner at The Topspin Group The best part of running an agency is the people and projects you get involved with along the way. This was particularly true recently with the Thank You Nurses project developed by L’Oreal for their CeraVe skincare brand: A global initiative with the simple goal of… Read more »

Staying In The Room Where It Happens

Simple Tips to Maintaining Great Agency/Client Relationships During the Pandemic By: Andy Judson, Co-Founder/Managing Partner at The Topspin Group   The pandemic has, and continues to, put a strain on our relationships – family, friends and business alike. As a Managing Partner of a full-service Marketing Communications Agency, I am used to being at clients… Read more »

The Aveeno Oat Experience at AAD

Aveeno, one of Johnson & Johnson’s major brands has always been recognized as a leader in natural skincare by developing formulas with colloidal oatmeal as a main ingredient. As more competitors added Oat to their formulas, it was time for Aveeno to double down and remind HCPs and consumers who did it first and still… Read more »

Bausch + Lomb Throws the Spotlight on Eye Care Professionals

Topspin themed and designed all collateral for Bausch + Lomb’s appearance as Diamond Sponsor for Vision Source Exchange 2018 in Anaheim, CA. The trade show was held at the famous City National Grove of Anaheim. In the spirit of the venue location Topspin invented “Spotlight” which captures Bausch + Lomb’s relationship with Vision Source and… Read more »